Garis besar topik

  • 北海道大学観光学高等研究センター(CATS: Center for Advanced Tourism Studies)は、北海道大学に設置された、観光学に関する研究センターです。弊センターでは、「ツーリズムを通した地域課題の克服」をテーマに、広く国内外から、第一線の実務家・研究者をゲストにお招きして、オンライン観光創造フォーラム(OTFS: Online Tourism Forum Series)をシリーズ開催しております。本ページでは、過去に開催されたフォーラムについて、公開可能な回を、アーカイブ配信致します。
    なお、オンライン観光創造フォーラム最新回のご案内をご希望の方は、online-forum(at)cats.hokudai.ac.jpまで「オンライン観光創造フォーラム案内希望」とメール下さい。※(at)部分を@に置き換えてご送信ください。

    The Center for Advanced Tourism Studies (CATS) is a research institute for tourism studies established at Hokkaido University. CATS holds a series of Online Tourism Forum Series (OTFS) on the theme of "Overcoming Regional Challenges through Tourism," and invites prominent practitioners and researchers from Japan and around the world. This page provides an archive of public-accessible past OTFS forums.
    If you would like to receive the latest information regarding the OTFS, please send an e-mail to online-forum(at)cats.hokudai.ac.jp with the message "OTFS Information Request”. *Please replace (at) with @ in the email.


    • History and Development of the City of Seoul

      Abstract:
      Today, Seoul is a mega city boasting almost 10 million residents and 15 million visitors annually. However, it is quite different from other major cities in terms of its development model, especially regarding its tourism resources/infrastructure and relevant strategic management. Therefore, this lecture purports to familiarize the audience with historical background of Seoul, highlighting some important events that have shaped the current city.

    • Mass and Fiesta Tourism in the Balearic Islands: Segregation, Elitization, and Green Grabbing

      Abstract:
      Recent legislation in the Balearic Islands targets mass and fiesta tourism, promoting the exclusion of lower-income tourists and the elitization of the islands. This strategy seeks to attract wealthier visitors and their capital, reinforcing the allure of islands as exclusive, luxury destinations. These spatial strategies foster territorial conflicts, particularly over coastal access, which is increasingly privatized for high-end residences and tourism. Paradoxically, efforts to protect the territory unite various groups in opposing unchecked urbanization, advocating for the preservation of natural spaces. Reducing tourist flows emerges as a luxury-based response to overtourism, framed as a "green" fix through green grabbing. However, the mobilization against this new form of territorial appropriation is waning, as debates over energy consumption, social exclusion, and infrastructure expansion generate less consensus, complicating efforts to address the climate emergency and sustainability.

    • Unlocking Japan’s Potential in Muslim-Friendly Tourism

      Abstract:
      Tourism plays a vital role in Japan’s growth and regional revitalization, and there is growing interest in welcoming more Muslim travellers. Ranked as one of the most desirable non-OIC destinations in the Global Muslim Travel Index, Japan is seeing an increase in Muslim visitors. While regional destinations are eager to tap into this growing market, they often lack the necessary insights to cater to these travellers. This presentation offers an introduction to Muslim-friendly tourism, shedding light on the beliefs, experiences, and requirements of Muslim travellers. The session will also examine the opportunities and challenges faced by tourism businesses in creating inclusive experiences. Whether you're interested in tourism development or simply curious about this evolving sector, this session provides both practical insights and a broader perspective on fostering meaningful connections between destinations and Muslim visitors. Join us to explore how Japan can embrace this growing market thoughtfully and inclusively.

    • Bridging Cultural Heritage and Tourism through Ainu Art

      Abstract:
      This presentation explores the intersection of Ainu art, cultural heritage, and tourism, shedding light on the complexities and opportunities presented by modern engagements with Indigenous cultures. As an Ainu artist, scholar, and cultural advocate, I aim to challenge stereotypes and expand narratives about the Ainu people, whose traditions and artistic expressions have historically been misunderstood, marginalized, or objectified within Japanese society. By highlighting various Ainu art forms—including dance, music, and craft—and examining their role within cultural heritage and tourism, I discuss how these mediums can empower Indigenous voices, preserve cultural practices, and foster deeper understanding among local and international visitors.

    • What future for tourism places in renewable energy transitions?

      Abstract:
      In renewable energy transitions, tourist places are reconfigured to make space for renewable energy infrastructure. Renewable energy projects provoke diverging social imaginaries amongst those involved in the politics of tourism placemaking that symbolically and materially produce the sustainable futures of destinations. How is tourism to be understood as a component of sustainable futures amidst this complexity? In this presentation, I explore this matter in relation to research on experiences of wind power infrastructure in natural areas of Sweden. Stakeholders make different senses of wind turbines in sparsely populated area. Using assemblage thinking, diverse possibilities for envisioning and organizing the sustainable future of destinations in renewable energy transitions are revealed. Assemblage thinking focuses on the capacities of spatial constituents to interact and produce multiple ‘possibility space’, making visible the relationship between social imaginaries of renewable energy futures and their material manifestation in tourism spaces of the Anthropocene.

    • Post-growth entrepreneurship for rural revitalization and sustainability transitions: connecting local food systems, tourism and community resilience

      Abstract:
      How can we ensure the resilience of declining rural communities and economies in an increasingly urban-centric world? This talk explores the interconnected dynamics of local agri-food system development, tourism, and post-growth entrepreneurship, highlighting their potential to support rural revitalization while advancing a sustainability agenda. Post-growth entrepreneurship is an emerging understanding of entrepreneurship focused on individual and community well-being over traditional economic growth metrics, which leverages local resources and knowledge and promotes sustainable practices and ethical consumption. Through qualitative case studies from Italy and Japan focused on the tourism and agri-food sectors, this talk examines successful models of post-growth entrepreneurship promoting the resilience and revitalization of rural areas. I focus in particular on broader initiatives bringing together different stakeholders, discussing the potential and issues of territorial-level action and emphasizing the importance of local governance, community engagement, and outreach programs for sustainable rural futures.

    • Sugar shacking in maple’s territory

      Abstract:
      In 2021, the Québec government gives to Le temps des sucres (that we could translate as Maple syrup seasons) the status of intangible heritage. Maple syrup, and its derivative like sugar and toffee, play an important role in the heritage of Quebec, as still today its the main producers of maple syrup in the world with a little over 10 million gallons per years which account to 64% of the world production. As a heritage practice, we could expect that the experience of the sugar party at the sugar shack would develop into a signature tourism experience, but today it is still linked with the tourism industry in subtle and discreet ways. The conference will explore the assemblage (Deleuze & Guattari, 1980) of the sugar shack with tourism, territory and history/tradition.

    • Festivalization & Festival Reclamation: Mapping the Communicative Ecology of Festivalscapes and Tourism in Islands

      Abstract:
      This seminar presentation explores the communicative ecology mapping approach to island festivals and related forms of public culture as performance events which construct and negotiate meaning for the island community that hosts them and their visitors. It takes Waiheke as a case study. The third most populated island in Aotearoa New Zealand, it is situated in the Hauraki Gulf, a short ferry sail from Auckland. The island’s vineyards and art studios, pleasant micro-climate and many beaches attract weekend visitors throughout the year. Waiheke is also known for its long established festivalscape, an important and integral part of the island’s community life, its identity and economy and a significant contributor to the tourism product of the Auckland City. In recent years there has been an increase in cultural tourism events organized by the Auckland Tourism Events & Economic Development, which resulted in some events taken over from their local island focus to a regional, national and international cultural festival tourism market, including the Sculptures in the Gulf art event and the Jazz Art and Music Festival that attract thousands of visitors. In this presentation, the case study is explored through the concepts of Islands Communicative Ecology (ICE) – as a mapping of festivalscapes approach - “strange island”, “festivalization”, and “festival reclamation.”


    • Interpreting 9/11 and the Hijacking of United Flight 93

      Abstract:
      The forum welcomes Mr. Gregory Zaborowski, an Education Specialist at the Flight 93 National Memorial in the United States. The forum's goal is to explore the National Park Service's interpretation initiatives and to discuss methods for interpreting historical tragedies, such as battles and wars, using science-based and holistic perspectives. On September 11, 2001, teams of Al-Qaeda terrorist hijacked four US Airline flights and flew into targets within the United States killing 2,977 people. Of the planes hijacked United Flight 93 did not reach its designated target due to the courageous action taken by the passengers and crew members who valiantly fought back. The site where Flight 93 crashed was designated the National Memorial in 2002. Mr. Gregory Zaborowski describes vividly the evidence through phone calls, interviews, and technology such as the 2 black boxes found at the crash site as we seek to know the truth of what happened over the skies of Pennsylvania almost 23 years ago.

      9/11とユナイテッド航空93便ハイジャック事件に関するインタープリテーション

      概要:
      今回のフォーラムでは米国にある93便ナショナル・メモリアルの教育専門家としてご活躍されているグレゴリー・ザボロウスキー氏をお招きし、事件に関わった多様な人々の物語と科学に基づく9/11とユナイテッド航空93便ハイジャック事件のインタープリテーションの実践についてお話しいただきます。 2001年9月11日、4機のアメリカの航空機がハイジャックされる事件が発生し、2,977名が亡くなりました。ハイジャックされた航空機のうち、ユナイテッド航空93便は、乗客・乗員の反撃行為により、当初目標とされていた場所には到達せず、ワシントンDCから18分も離れていない野原に墜落しました。墜落現場は現在、93便ナショナル・メモリアルとして整備されています。現地では、通話記録、関係者へのインタビュー、そして墜落現場から発見された2つのブラックボックスから得られた情報に基づき、23年前に起きた事件についてのインタープリテーションが行われています。

    • Place-making in contents tourism: the impacts on rural communities in Japan

      Abstract:
      Contents tourism is a dominant theme in Japan’s contemporary tourism agenda, particularly promising for rural municipalities lacking other significant tourist resources. The reopening to foreign tourists has further amplified these ambitions. This lecture draws on the ethnographic case study of Hita in Oita Prefecture to explore how the city has transformed into a “sacred place” within a few years. However, the swift development into a fan tourism site for the manga series Attack on Titan has caused tensions within the local community, including fans’ dissatisfaction with the degree of commercialization and concerns among historic town residents about the city’s new image. The lecture will provide insights into both the opportunities and risks associated with such a rapid creation of a contents tourism site.

    • Counter-urbanisation: History, Drivers, Policy and Future

      Abstract:
      What is counter-urbanisation and what is the history of this migration pattern? What are the drivers and effects of this movement to the countryside? How are these drivers and effects differentiated both at a local, regional and country level? And, what role can counter-urbanisation play in tackling population decline in rural and island communities? Drawing on the experience of the UK and Japan, this lecture seeks to tackle these questions in the context of a renewed academic and policy interest in rural in-migration. Further, examining more recent academic research on this topic, this lecture will ask, is this concept still useful for rural scholars and policy-makers alike?

    • The Role of “Boys Love” Idols in Thai Tourism Campaigns: Exploring a New Case Study for Contents Tourism Studies

      Abstract:
      Recent years have seen an explosion of “Boys Love” (BL) media in Thailand, which have developed international appeal due to their handsome male stars. Since 2020, popular idol couples from Thai BL series have been consistently appearing within tourism campaigns directed towards international fans, particularly in Japan. Within this presentation, I explore how both the affective practices central to BL fandom and the practice of utilising BL couples within Thai advertising campaigns – including the use of staged homoeroticism to generate affective attachments to advertised products– have been utilised to promote new forms of popular culture tourism. Significantly, I explore how Thai BL advertising produces new forms of emotional branding which tie fans’ affective responses to homoerotic content and idols’ star personas not only to touristic destinations, but also to Thai traditional culture. I conclude by reflecting on the potential limitations of such advertising campaigns from the perspective of tourism studies.


    • Second-home tourism, mobilities and local development

      Abstract:
      Second homes have been an important part of tourism development in many destinations. Although often little is known about the occurrence and use of second homes, sometimes this “hidden giant” of tourism is an important factor for community development. In many cases second homes represent family heritage and thus, it has been suggested to understand them as ‘alternate’ homes. After the Covid-19 pandemic, the increased digital transformation of work has advanced flexible temporal and spatial arrangements of everyday life for growing groups in society. This enables a greater presence of second-home owners in the destination communities, which implies new challenges and opportunities. Moreover, it also challenges traditional dichotomies of ‘home and away’ or ‘work and leisure’, and thus forces us to rethink the idea of tourism as being exceptional and out of the ordinary. This presentation will introduce topics within second-home tourism research and illustrate these not least with examples and data from northern Europe, arguing that second homes indeed are an essential part of tourism.