セクションアウトライン


    • Place-making in contents tourism: the impacts on rural communities in Japan

      Abstract:
      Contents tourism is a dominant theme in Japan’s contemporary tourism agenda, particularly promising for rural municipalities lacking other significant tourist resources. The reopening to foreign tourists has further amplified these ambitions. This lecture draws on the ethnographic case study of Hita in Oita Prefecture to explore how the city has transformed into a “sacred place” within a few years. However, the swift development into a fan tourism site for the manga series Attack on Titan has caused tensions within the local community, including fans’ dissatisfaction with the degree of commercialization and concerns among historic town residents about the city’s new image. The lecture will provide insights into both the opportunities and risks associated with such a rapid creation of a contents tourism site.