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    オンライン観光創造フォーラム（OTFS）

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    北海道大学観光学高等研究センター（CATS: Center for Advanced Tourism Studies）は、北海道大学に設置された、観光学に関する研究センターです。弊センターでは、「ツーリズムを通した地域課題の克服」をテーマに、広く国内外から、第一線の実務家・研究者をゲストにお招きして、オンライン観光創造フォーラム（OTFS: Online Tourism Forum Series）をシリーズ開催しております。本ページでは、過去に開催されたフォーラムについて、公開可能な回を、アーカイブ配信致します。
    なお、オンライン観光創造フォーラム最新回のご案内をご希望の方は、online-forum(at)cats.hokudai.ac.jpまで「オンライン観光創造フォーラム案内希望」とメール下さい。※(at)部分を＠に置き換えてご送信ください。

    The Center for Advanced Tourism Studies (CATS) is a research institute for tourism studies established at Hokkaido University. CATS holds a series of Online Tourism Forum Series (OTFS) on the theme of "Overcoming Regional Challenges through Tourism," and invites prominent practitioners and researchers from Japan and around the world. This page provides an archive of public-accessible past OTFS forums.
    If you would like to receive the latest information regarding the OTFS, please send an e-mail to online-forum(at)cats.hokudai.ac.jp with the message "OTFS Information Request”. *Please replace (at) with @ in the email.

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    TOFS 31 Dr. Maartje Roelofsen Digital transformations of tourism and related community impacts


    • Digital transformations of tourism and related community impacts

      Abstract:
      Since the 1960s, digital technologies have become fully entangled in the organization, production, and consumption of tourism. This presentation draws on a variety of case studies in places around the world to exemplify the opportunities and challenges that digital innovations in tourism have brought about throughout the last decades. Leading questions throughout the presentation are: what are the broader implications of digital technologies for aspects of social, environmental, and economic sustainability in tourism? How do they affect demand and supply in tourism as well as the livelihoods of communities in tourist destinations? And how may digital innovations ensure more sustainable, socially just and equitable tourism futures?
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    TOFS 30 Dr. Loretta Bellato Regenerative Tourism and its relations with communities


    • Regenerative Tourism and its relations with communities

      Abstract:
      Regenerative tourism has emerged as a niche innovation that involves communities and other tourism stakeholders in the regenerative development of social-ecological systems. However, little is known about the concept, and it is often misunderstood by researchers and practitioners. Even less is understood about the roles and contributions of communities in implementing this approach. Drawing from a 3-year study, examining tourism’s contributions to the regenerative development of urban social-ecological systems, Loretta Bellato will first describe her conceptualisation of regenerative tourism. She will then explore how regenerative tourism approaches can involve communities and their roles in a tourism living system. The unique and essential contributions of communities will also be discussed. Key regenerative tourism frameworks and their applications will be outlined using real-world tourism case studies.
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    TOFS 29 Yana Wengel - Communities and Protected Areas: Hainan Tropical Rainforest National Park


    • Communities and Protected Areas: Hainan Tropical Rainforest National Park

      Abstract:
      The main aim of protected areas is biodiversity conservation, yet those areas are getting increasingly popular among tourists. Previous research indicates that creating protected areas strengthens management initiatives, which in turn causes park-people conflicts around the resources. This study explores community development within China's newly established Hainan Tropical Rainforest National Park, focusing on the relationship between residents' individual development and attitudes towards park construction. Utilizing a qualitative multi-method approach, including participant observation, field notes, 16 interviews, and three Ketso workshops with ten residents, we identified three themes: tourism development, social welfare, and heritage policies. These themes underscore economic tensions between the national park and the community. The findings contribute insights into factors influencing park-people conflicts and offer policy recommendations. While the study suggests using quantitative methods for further empirical support in future research, it highlights the growing challenge of balancing biodiversity conservation with the increasing popularity of protected areas among tourists.
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    TOFS-28 José-Carlos García-Rosell Jingle All the Way Community development through Christmas Tourism


    • Jingle All the Way: Community development through Christmas Tourism

      Abstract:
      In the spirit of the season, this presentation explores how Christmas tourism became a force of both community development and transformation. It does so by relying upon the case of Rovaniemi, the capital of Finnish Lapland. Although Christmas tourism development started in the late 1960s, it was not until 2010 that Rovaniemi was officially recognized as the official hometown of Santa Claus. The presentation delves into the various dimensions of Christmas tourism, examining its impact on economic growth, local culture, and social life. By drawing on historical data and recent studies, we explore the role of strategic planning, political engagement, and community involvement in turning Christmas into a driver for tourism development. This presentation not only highlights the successes of Rovaniemi as a popular Nordic destination but also navigates through the challenges encountered along its development path.
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    TOFS27 Chris McMorran - Ryokan: mobilizing hospitality in rural Japan


    • Ryokan: mobilizing hospitality in rural Japan

      Abstract:
      While other rural communities experience depopulation and decline, Kurokawa Onsen’s two dozen traditional inns, or ryokan, annually host hundreds of thousands of tourists eager to admire its landscape, experience its hospitality, and soak in its hot springs. As a result, these ryokan have enticed village youth to return home to take over successful family businesses and revive the community. What does it take to produce this family business and one of Japan’s most relaxing spaces? In this talk, I share the behind-the-scenes work that keeps a ryokan running smoothly, from the everyday tasks of cleaning, serving, and making guests feel at home, to the generational work of producing and training a suitable heir who can carry on the family business. I draw on nearly two decades of research in and around Kurokawa, including a year spent welcoming guests, carrying luggage, scrubbing baths, cleaning rooms, washing dishes, and talking with co-workers and owners about their jobs, relationships, concerns, and aspirations.
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    TOFS26 Mike Duignan - Utilising major events as a platform and driver for social change



    • Utilising major events as a platform and driver for social change

      Abstract:

      Mike will discuss how events serve as an increasingly central platform and a driver for advancing social policy and tackling endemic challenges inside the host destination. He draws on a field configuring events perspective to explain why we not only need a much deeper and complex evaluation system to understand the impacts of major events, but also examine the longer-term “legacies” and “longitudinal” gains accrued across three types of organizational field: industrial fields, geographical fields, and social fields. Mike closes by arguing how we all have a critical role to play to help advise policy makers and industry professionals on how this can be better achieved.

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    TOFS-25 Giang Phi - Secrets of community-based tourism success from Vietnam



    • Secrets of community-based tourism success from Vietnam

      Abstract:
      CBT Travel social entreprise has re-defined Community-based tourism development in Vietnam with 80 CBT projects in the Northwest, Northeast, Central and Southern regions of Viet Nam between 2012–2023. In 2016, these CBTs welcome over 60,000 visitors, contributing over USD1.2 million to the local communities. Having been on the advisory board of CBT Travel Social enterprise since 2014 (and also an academic expert in CBT), this lecture reveals my insight into the secrets of CBT development success in Vietnam. Basic principles to design attractive CBT products and services will be revealed, as well as how to operationalize these design principles and overcome challenges and build local capacity. Financing and distribution models of CBTs will also be discussed.
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    第23回 樺太観光を再考する：植民地におけるモノと人のネットワーク



    • 樺太観光を再考する：植民地におけるモノと人のネットワーク

      概要：
      近年、歴史学の分野から「帝国日本」における観光の研究が蓄積されるようになり、植民地イメージの形成に留まらない、さまざまな政治的・文化的役割を観光が担ってきたことが、実証的に明らかになりつつある。また、植民地研究における「人の移動」論は、内地／外地という区分を超えた帝国日本における多様な人流やネットワークの形成過程を明らかにしてきた。「人」に加えて、近年のアクターネットワーク理論の隆盛まで視野に入れると、さまざまな「モノ」の流入がもたらす植民地内部でのネットワーク形成にも目を向ける必要があろう。 一方でその植民地的性質の差異ゆえか、以上のような研究的潮流は、樺太を対象とした研究ではまだ充分な蓄積が存在しない。そこで本フォーラムでは、帝国日本における観光の役割を整理した上で、樺太を事例にしてどのような考察が可能であるか、その一端を示しつつ、樺太「開発」における観光の役割についての議論を深化させる手掛かりとしたい。

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    TOFS-22 Rie Usui - Unification or exclusion? Community engagement and management for rabbit Island



    • Unification or exclusion? Community engagement and management for rabbit Island

      Abstract:
      Ōkunoshima Island, known as “Rabbit Island,” has gained popularity among tourists, but managing the resident rabbits and interactions with tourists has largely relied on Usakatsu visitors, dedicated volunteers engaged in rabbit care. This dependence stems partly due to the rabbits being classified as an alien species. While Usakatsu was initiated by certain rabbit enthusiasts to improve the welfare of the rabbits, increasing number of participants with diverse goals and motivations has resulted in challenges and uncertainties. Some activities by Usakatsu visitors were not aligned with the Ministry of Environment’s (MOE) objectives, leading to concerns. To address these issues, the MOE implemented the “Ōkunoshima Mirai Supporter System,” to unify volunteer efforts according to their objectives. However, its effectiveness in sustaining rabbit tourism remains unknown. This presentation examines the impact of the new management system and its role in achieving sustainable rabbit tourism while addressing the challenges faced by Usakatsu visitors.
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    TOFS-21 Tim Edensor - Tourist Atmospheres



    • Tourist Atmospheres

      Abstract:
      I argue that tourist theory has suffered from an over-emphasis on symbolic meanings and interpretations. However, I contend that tourism is as much about feeling as meaning; in this sense, tourism is concerned with seeking a temporary shift in emotional, affective and sensory experience. One approach to exploring these emotional, sensory and affective transformations is by considering tourist desires to enter different kinds of atmosphere. While atmospheres are difficult to describe, they are widely recognisable in many settings. The lecture will start by providing a theoretical account of atmosphere, after which I focus on design of distinctive spaces to produce predictable, familiar tourist atmospheres but also how in other tourist contexts such atmospheres are more loosely regulated. Second, I emphasise that tourists are not passive but are co-producers of atmospheres. Third, I examine how tourist atmospheres are also unpredictable, perhaps shaped by concerns about the risks of terrorism, disease and violence. I conclude by claiming that for tourists, the positive experience of an atmosphere can be as fulfilling as an encounter with a meaning-ful historical or cultural attraction.
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    TOFS-20 Aaron Tham Casino licences - Tourism and community impacts



    • Casino licences - Tourism and community impacts

      Abstract:
      The rise of integrated resort development is a common strategy employed across a range of countries in seeking to diversify and attract current and new tourism markets. In mid-April, the Japanese government announced the first casino licence has been awarded to a consortium comprising MGM (US) and local Japanese stakeholders to be developed in Osaka. To be opened by 2029, this integrated resort offers a timely and necessary conversation around how such developments create tourism and other community impacts, in both positive and perhaps negative ways. Drawing from other examples in Asia Pacific (e.g. Australia, the United Arab Emirates and Singapore), this lecture will document best practices and how the business model of integrated resorts should be conceptualised and formulate valuable strategies for tourism and community legacies of the future.

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    TOFS-19 Dr. HIRAM TING - Responsible Tourism Management and Community Orientation



    • Responsible Tourism Management and Community Orientation

      Abstract:
      Two years after COVID-19 struck the world, the tourism industry is now in a state of recovery and rebuilding. One key realization that emerged from the pandemic is that tourism development and tourism activities need to be planned and carried out with the local community in the picture, especially those in suburbs and rural areas. Community members are more than just beneficiaries of tourism. Their voice about local issues and knowledge about culture and society can be invaluable to destination management, and thus cannot be dismissed or overlooked. Involving the local community in every stage of tourism planning will ensure that tourism development and rebuilding in the wake of COVID-19 can be administered in a more sustainable manner. This paper offers our views about focusing on the community in managing a tourism-laden destination in the suburbs. We summarize our views in six phases: (1) communication with community leaders and members; (2) alliance with local authorities and relevant agencies; (3) elderly consultation; (4) women empowerment; (5) school engagement; and (6) communal programs and activities. A Community Orientation Framework (COF) is subsequently proposed, highlighting the interplays between partnership, people, platforms, and process to realize responsible tourism in the local context.

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    第18回 グローバル社会におけるサーミ民族とアイヌ民族文化―北方圏、観光、教育、国際協力の視点から―



    • グローバル社会におけるサーミ民族とアイヌ民族文化―北方圏、観光、教育、国際協力の視点から―

      概要：
      昨今、先住民族文化に世界的な注目が集まっています。たとえば文化伝承、真正性、若者への教育、文化観光など、注目が向けられる分野はこのように様々です。さらに、これまで先住民族が置かれてきた状況を鑑みれば、各分野が抱える課題も多岐に亘っています。とくにその中心的な領域にある先住民文化の真正性は、その明確な答えを打ち出すことが難しいとされています。 こうした状況の中、本フォーラムは、この真正性の周囲の領域を議論することで、その答えに少しでも近づいていくことを目的としました。そこで、フィンランド北部のイナリにおけるサーミ民族の事例を主に取り上げ、同じ北方圏としての北海道のアイヌ民族との比較を多少施しつつ、観光、教育、国際協力の各取組みから周縁的に議論していきます。また、参加者との共有感を重視し、本フォーラムは同時ではなく逐次通訳を採用しました。
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    TOFS-17 Joseph M. Cheer - After the pandemic: Tourism policy and planning and 'building back better’



    • After the pandemic: Tourism policy and planning and 'building back better’

      Abstract:
      As 2023 unfolds, tourism destinations have rapidly turned their attention toward recovery and ‘building back better’. The key question that resonates asks – what have we learned from the pandemic and how will this change the nature of global tourism? The restart of tourism has been slow and erratic, and government policies were evidently underprepared for the crisis. The reaction from governments is now focused on the urgent search for pathways toward economic recovery and increased social engagement, balanced against lingering public health concerns - a delicate balance with vast political, economic, and social implications. Policies at building confidence in destination communities and the tourism supply chain, as well as strengthening the assurance of travellers, are fundamental policy concerns. Has there really been a paradigm shift, or are we seeing a return to pre-COVID19 tourism patterns and tourist behaviours? What are the implications for destination communities and tourism systems?