섹션 개요


    • The Dynamics of Street Art (Murals) as Tourist Attractions

      Abstract:
      The semiotic landscape (e.g., symbols, images, texts) in tourist destinations influences visitors’ overall experience. In a similar vein, street art murals—visual pieces of art created in public spaces, often with permission and intended to communicate with a broad audience—have been promoted as creative tools for urban revitalization, beautification, placemaking, and branding of tourist destinations. Beyond their social, political, or aesthetic values, street art murals can also drive economic growth and cultural revitalization as creative tourist attractions in global cities such as New York, Paris, Barcelona, Porto, Breda, and Berlin. However, street art may also trigger challenges related to social comprehension, urban policy, and community displacement. In this workshop, we will discuss the dynamics of street art, and identify strategies for leveraging murals in city branding and tourism attraction, drawing on examples from around the world.