單元大綱

    • Understanding Preferences in Community Participation & Applying Randomized Conjoint Analysis to Tourism Research

      Abstract:
      The study explores teacher retention in rural Myanmar, a critical aspect of educational reform vital for community revitalization. Addressing the issue of chronic teacher shortages in rural areas, the research uses an improved conjoint analysis to identify workplace attributes influencing the preferences of education graduates from Yangon University of Education. Key findings reveal that secure housing and higher salaries are significant motivators, while preferences vary across clusters based on gender and unobservable factors. The study highlights a dichotomy between teachers viewing their roles as either “jobs” (prioritizing financial incentives) or “callings” (valuing altruistic, community-focused attributes). Policymakers are urged to implement multifaceted strategies that accommodate these diverse motivations to improve teacher retention. By enhancing teacher satisfaction, this approach aims to boost education quality, thereby fostering long-term socio-economic benefits in rural communities. This research provides a framework for aligning educational policies with broader community revitalization goals.