섹션 개요


    • Festivalization & Festival Reclamation: Mapping the Communicative Ecology of Festivalscapes and Tourism in Islands

      Abstract:
      This seminar presentation explores the communicative ecology mapping approach to island festivals and related forms of public culture as performance events which construct and negotiate meaning for the island community that hosts them and their visitors. It takes Waiheke as a case study. The third most populated island in Aotearoa New Zealand, it is situated in the Hauraki Gulf, a short ferry sail from Auckland. The island’s vineyards and art studios, pleasant micro-climate and many beaches attract weekend visitors throughout the year. Waiheke is also known for its long established festivalscape, an important and integral part of the island’s community life, its identity and economy and a significant contributor to the tourism product of the Auckland City. In recent years there has been an increase in cultural tourism events organized by the Auckland Tourism Events & Economic Development, which resulted in some events taken over from their local island focus to a regional, national and international cultural festival tourism market, including the Sculptures in the Gulf art event and the Jazz Art and Music Festival that attract thousands of visitors. In this presentation, the case study is explored through the concepts of Islands Communicative Ecology (ICE) – as a mapping of festivalscapes approach - “strange island”, “festivalization”, and “festival reclamation.”