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    • Utilising major events as a platform and driver for social change

      Abstract:

      Mike will discuss how events serve as an increasingly central platform and a driver for advancing social policy and tackling endemic challenges inside the host destination. He draws on a field configuring events perspective to explain why we not only need a much deeper and complex evaluation system to understand the impacts of major events, but also examine the longer-term “legacies” and “longitudinal” gains accrued across three types of organizational field: industrial fields, geographical fields, and social fields. Mike closes by arguing how we all have a critical role to play to help advise policy makers and industry professionals on how this can be better achieved.