Section outline



    • Secrets of community-based tourism success from Vietnam

      Abstract:
      CBT Travel social entreprise has re-defined Community-based tourism development in Vietnam with 80 CBT projects in the Northwest, Northeast, Central and Southern regions of Viet Nam between 2012–2023. In 2016, these CBTs welcome over 60,000 visitors, contributing over USD1.2 million to the local communities. Having been on the advisory board of CBT Travel Social enterprise since 2014 (and also an academic expert in CBT), this lecture reveals my insight into the secrets of CBT development success in Vietnam. Basic principles to design attractive CBT products and services will be revealed, as well as how to operationalize these design principles and overcome challenges and build local capacity. Financing and distribution models of CBTs will also be discussed.